What kind of media institution might distribute your media product and why?

Each magazine has a publisher. Some publish their own magazines and some publish a lot of magazines. Some of the main publishers include IPC, Bauer, Dennis and Future, each publishing a wide variety of magazines for a wide variety of people and their interests. 

I believe that Bauer may want to publish my magazine. As mentioned earlier, Bauer are one of, if not the most successful publishing business in the industry. I seem to have come up with a product that hasn't been done yet so Bauer do not publish any magazine that is focused on the Eurovision Song Contest. This may be because they feel that there is not enough demand or interest in the program however I disagree. I think that once my magazine is out there, it will attract a lot of people, not only current fans of the contest, but critics and other members of the general public will pick it up and have a look, they may even find that they want to purchase it due to its light nature and the other features that are included in the magazine. Bauer is a large company and some may argue that they will never think to publish a completely new magazine. And they might be right. It will be a risk to publish a brand new magazine aimed at a brand new target audience. But I think if the magazine proves popular, revenue will come pouring in and Bauer will make their money back in no time. It is a quarterly publication so there is plenty of time to sell each issue but if the magazine proves popular the amount of issues per year may be increased. Bauers may agree to publish my magazine because their current range of magazines doesn't yet include one on Eurovision. Their aim is to be able to publish as many magazines based on as many things as possible in order to reach as many people as possible to bring in the most cash.

Other publishing companies have gaps in the market when it comes to target audience of their magazines. Bauer can reduce their gap by publishing my magazine and I feel that is something they would want to do.